Case Study:
Local Brand Mock Pitch
This mock pitch was developed as a proposal for a local retailer’s redesign, targeting a real brand and publication to practice crafting a story angle compelling enough to earn editorial placement.
Rather than leaning on the overcrowded language of modern sustainability marketing, the pitch reframes Marcel Hemp's 37-year history as the story itself. Positioning the brand as predating the sustainability trend rather than participating in it turns longevity into the hook and authenticity into the angle.
The Santa Barbara Independent was chosen as the target publication for its shared history with the brand and its audience's existing investment in local culture and the environment. The pitch draws a direct parallel between the two institutions, establishing editorial fit without overselling the placement. The closing leaves room for both a branded content partnership and a traditional feature, keeping the conversation open.
The exercise demonstrates the ability to identify a genuine story angle, match it to the right outlet, and write a pitch that leads with narrative rather than promotion.
Case Study:
Local Brand Mock Pitch
This mock pitch was developed as a proposal for a local retailer’s redesign, targeting a real brand and publication to practice crafting a story angle compelling enough to earn editorial placement.
Rather than leaning on the overcrowded language of modern sustainability marketing, the pitch reframes Marcel Hemp's 37-year history as the story itself. Positioning the brand as predating the sustainability trend rather than participating in it turns longevity into the hook and authenticity into the angle.
The Santa Barbara Independent was chosen as the target publication for its shared history with the brand and its audience's existing investment in local culture and the environment. The pitch draws a direct parallel between the two institutions, establishing editorial fit without overselling the placement. The closing leaves room for both a branded content partnership and a traditional feature, keeping the conversation open.
The exercise demonstrates the ability to identify a genuine story angle, match it to the right outlet, and write a pitch that leads with narrative rather than promotion.
More Mock Pitch Work:
Rebranded Logo
To better reflect the heritage of a local brand, the redesigned logo centers a bold red with a weathered wash, grounding the identity in a sense of history and wear. The brand name is also integrated directly into the mark, uniting typography and imagery in a way the original logo, which kept the two separate, never achieved.
contact me!
Case Study:
Local Brand Mock Pitch
This mock pitch was developed as a proposal for a local retailer’s redesign, targeting a real brand and publication to practice crafting a story angle compelling enough to earn editorial placement.
Rather than leaning on the overcrowded language of modern sustainability marketing, the pitch reframes Marcel Hemp's 37-year history as the story itself. Positioning the brand as predating the sustainability trend rather than participating in it turns longevity into the hook and authenticity into the angle.
The Santa Barbara Independent was chosen as the target publication for its shared history with the brand and its audience's existing investment in local culture and the environment. The pitch draws a direct parallel between the two institutions, establishing editorial fit without overselling the placement. The closing leaves room for both a branded content partnership and a traditional feature, keeping the conversation open.
The exercise demonstrates the ability to identify a genuine story angle, match it to the right outlet, and write a pitch that leads with narrative rather than promotion.
More Mock Pitch Work:
Rebranded Logo
To better reflect the heritage of a local brand, the redesigned logo centers a bold red with a weathered wash, grounding the identity in a sense of history and wear. The brand name is also integrated directly into the mark, uniting typography and imagery in a way the original logo, which kept the two separate, never achieved.
contact me!