Case Study:
Branded content for Southeast Michigan Ford Dealers, Metro Parent
The Metro Parent Ultimate Family Road Trip Guide series hadn't yet featured an affordable vacation option for Southeast Michigan families. This campaign was built around that opening.
As part of a monthly branded content partnership between David Arkin Consulting and Southeast Michigan Ford Dealers, I produced a six-piece hub for Metro Parent: a main story with five breakout destinations covering Ann Arbor, Frankenmuth, Detroit, East Lansing, and Kalamazoo.
Written to be evergreen, but timed for a May publish to align with Michigan travel trends, the campaign was designed to work two ways: 1) readers arriving through internal links could navigate the full hub, while 2) optimized headlines and keywords positioned each piece to reach suburban Detroit parents searching on their own.
My role covered the full production process — research, writing, media outreach, SEO, and headline optimization across all six articles.
The tone here was deliberately conversational enough for a parenting publication, but specific enough to speak to the audience it was written for.
See where I’ve been published for DAC:
Case Study:
Branded content for Southeast Michigan Ford Dealers, Metro Parent
The Metro Parent Ultimate Family Road Trip Guide series hadn't yet featured an affordable vacation option for Southeast Michigan families. This campaign was built around that opening.
As part of a monthly branded content partnership between David Arkin Consulting and Southeast Michigan Ford Dealers, I produced a six-piece hub for Metro Parent: a main story with five breakout destinations covering Ann Arbor, Frankenmuth, Detroit, East Lansing, and Kalamazoo.
Written to be evergreen, but timed for a May publish to align with Michigan travel trends, the campaign was designed to work two ways: 1) readers arriving through internal links could navigate the full hub, while 2) optimized headlines and keywords positioned each piece to reach suburban Detroit parents searching on their own.
My role covered the full production process — research, writing, media outreach, SEO, and headline optimization across all six articles.
The tone here was deliberately conversational enough for a parenting publication, but specific enough to speak to the audience it was written for.
More DAC Work:
Best Schools Campaigns,
Chicago Parent
Writing for many parenting publication clients of DAC, school searching is a key concern for the target audience. This campaign for Instituto Cervantes, Chicago is one example of a Best Schools Campaign, packaged as one article, two social posts, and three email blasts. I researched, wrote, and optimized the article at left, and created social and email content with local parents in mind.
See where I’ve been published for DAC:
contact me!
Case Study:
Branded content for Southeast Michigan Ford Dealers, Metro Parent
The Metro Parent Ultimate Family Road Trip Guide series hadn't yet featured an affordable vacation option for Southeast Michigan families. This campaign was built around that opening.
As part of a monthly branded content partnership between David Arkin Consulting and Southeast Michigan Ford Dealers, I produced a six-piece hub for Metro Parent: a main story with five breakout destinations covering Ann Arbor, Frankenmuth, Detroit, East Lansing, and Kalamazoo.
Written to be evergreen, but timed for a May publish to align with Michigan travel trends, the campaign was designed to work two ways: 1) readers arriving through internal links could navigate the full hub, while 2) optimized headlines and keywords positioned each piece to reach suburban Detroit parents searching on their own.
My role covered the full production process — research, writing, media outreach, SEO, and headline optimization across all six articles.
The tone here was deliberately conversational enough for a parenting publication, but specific enough to speak to the audience it was written for.
More DAC Work:
Best Schools Campaigns,
Chicago Parent
Writing for many parenting publication clients of DAC, school searching is a key concern for the target audience. This campaign for Instituto Cervantes, Chicago is one example of a Best Schools Campaign, packaged as one article, two social posts, and three email blasts. I researched, wrote, and optimized the article at left, and created social and email content with local parents in mind.
See where I’ve been published for DAC:
contact me!