Case Study:
Monthly LinkedIn Reels, BizTimes Milwaukee
Static posts reliably inform, but reels capture the passive scroll, reaching audiences who might not stop for a graphic but will watch a few seconds of motion content. BizTimes Media needed a video presence on LinkedIn to capitalize on this pattern.
Each reel is built to mirror the issue's existing content. Staying within BizTimes' established brand standards ensured the video content felt native to the publication.
Reels were produced in Canva using the client's brand style, timed to weekly releases and scheduled alongside a broader LinkedIn content series. Motion and formatting are optimized for autoplay viewing, designed to hold attention and keep content accessible across professional browsing contexts.
Video content introduces a higher-engagement format into the content mix. Where static posts serve readers actively seeking information, reels surface the publication to passive scrollers — expanding the potential audience beyond those already looking for BizTimes content and increasing overall engagement numbers across the account.
Case Study:
Monthly LinkedIn Reels, BizTimes Milwaukee
Static posts reliably inform, but reels capture the passive scroll, reaching audiences who might not stop for a graphic but will watch a few seconds of motion content. BizTimes Media needed a video presence on LinkedIn to capitalize on this pattern.
Each reel is built to mirror the issue's existing content. Staying within BizTimes' established brand standards ensured the video content felt native to the publication.
Reels were produced in Canva using the client's brand style, timed to weekly releases and scheduled alongside a broader LinkedIn content series. Motion and formatting are optimized for autoplay viewing, designed to hold attention and keep content accessible across professional browsing contexts.
Video content introduces a higher-engagement format into the content mix. Where static posts serve readers actively seeking information, reels surface the publication to passive scrollers — expanding the potential audience beyond those already looking for BizTimes content and increasing overall engagement numbers across the account.
More DAC Work:
Monthly LinkedIn Posts,
BizTimes Milwaukee
In the week leading up to each BizTimes Media release, a Milwaukee business publication and DAC client, I produce a series of 15–20 LinkedIn posts mapped to the issue's articles and features. Each post includes a Canva graphic built to the client's brand standards and a caption, scheduled through LinkedIn and CoSchedule.
contact me!
Case Study:
Monthly LinkedIn Reels, BizTimes Milwaukee
Static posts reliably inform, but reels capture the passive scroll, reaching audiences who might not stop for a graphic but will watch a few seconds of motion content. BizTimes Media needed a video presence on LinkedIn to capitalize on this pattern.
Each reel is built to mirror the issue's existing content. Staying within BizTimes' established brand standards ensured the video content felt native to the publication.
Reels were produced in Canva using the client's brand style, timed to weekly releases and scheduled alongside a broader LinkedIn content series. Motion and formatting are optimized for autoplay viewing, designed to hold attention and keep content accessible across professional browsing contexts.
Video content introduces a higher-engagement format into the content mix. Where static posts serve readers actively seeking information, reels surface the publication to passive scrollers — expanding the potential audience beyond those already looking for BizTimes content and increasing overall engagement numbers across the account.
More DAC Work:
Monthly LinkedIn Posts,
BizTimes Milwaukee
In the week leading up to each BizTimes Media release, a Milwaukee business publication and DAC client, I produce a series of 15–20 LinkedIn posts mapped to the issue's articles and features. Each post includes a Canva graphic built to the client's brand standards and a caption, scheduled through LinkedIn and CoSchedule.
contact me!